Ecommerce Toolkit

Ecommerce Calculators for Indian Sellers

Estimate Amazon and Flipkart fees, per-order profit margin, advertising efficiency, and minimum viable selling price — each tool on its own focused page.

Which calculator to use and when

Indian ecommerce sellers typically face four connected calculation problems: what does this platform actually charge per order, what is my net margin after all costs, what price do I need to achieve a target margin, and is my ad spend profitable? Each tool in this set addresses one of these problems independently so you can model them in isolation before combining the outputs into a full pricing and advertising strategy.

For platform fee estimation, use the Amazon Seller Fees Calculator or the Flipkart Settlement Calculator. Both tools accept the current rate card values from your seller account — referral fee, closing fee, fulfillment or shipping fee, GST on platform charges, and TCS — to produce an estimated net settlement per order. Because Amazon and Flipkart charge fees differently (Amazon uses a referral + closing + FBA/Easy Ship structure; Flipkart uses commission + fixed fee + collection fee), a single generic tool cannot accurately model both. Use the platform-specific calculator for each marketplace.

For general pricing and contribution analysis, the Ecommerce Profit Margin Calculator and Target Selling Price Calculator work as a pair. Use the Profit Margin tool to see what a given selling price actually earns after all variable costs. Use the Target Selling Price tool to find the minimum listing price required to reach your target margin — especially useful before a sale event when you need to know how low you can discount without losing money.

For advertising ROI, the ACOS and ROAS Calculator evaluates whether campaign spend is aligned with product margin. Enter ad spend and attributed revenue to get ACOS and ROAS, then add your expected margin to see the break-even ACOS threshold. Any campaign ACOS above that threshold is reducing per-unit profitability and needs bid adjustment or reallocation.

Amazon Seller Fees Calculator

Estimate referral, closing, shipping/FBA fee and gross margin.

Ecommerce Profit Margin Calculator

Calculate per-order contribution after variable costs.

ACOS & ROAS Calculator

Measure campaign efficiency and compare break-even levels.

Target Selling Price Calculator

Find required listing price for your target net margin.

Flipkart Seller Settlement Calculator

Model payout and net profit with configurable fee assumptions.

Ecommerce Calculators FAQ

What is the difference between the Amazon fee calculator and the Profit Margin calculator?

The Amazon fee calculator is platform-specific: it uses Amazon's actual fee structure (referral fee by category and subcategory, closing fee, FBA/Easy Ship/Self Ship fulfillment fee, and 18% GST on platform charges) to estimate the exact deductions for a listed product. The Profit Margin calculator is platform-agnostic and takes any percentage-based fee as input — it is more useful for comparing across marketplaces or for D2C scenarios where you define your own cost structure. Use the Amazon tool for Amazon, and the Profit Margin tool for general or cross-platform analysis.

Which calculator should I use first when launching a new product on Amazon India?

Start with the Amazon Seller Fees Calculator to model the full fee stack for your product's category, weight, and fulfillment type. Once you know the total platform deduction, enter those figures into the Target Selling Price Calculator to find the minimum viable listing price at your required margin. Finally, if you plan to run Sponsored Products ads at launch, use the ACOS/ROAS Calculator to set an ACOS ceiling based on your product margin before allocating your ad budget.

How do GST and TCS affect my ecommerce per-order profitability?

GST at 18% is charged by Amazon and Flipkart on top of all their platform fees. If you are GST-registered, you can recover this as Input Tax Credit (ITC) on your GSTR-2B, which effectively reduces your net fee expense. Unregistered sellers absorb the full amount, making registration financially worthwhile at most revenue levels. TCS (Tax Collected at Source) is deducted at 1% of order value by the marketplace and deposited with the government — it is not a permanent cost and is claimable as advance tax credit or GST offset. Track both separately from operating costs to avoid overstating your per-order expense.

Can I use these calculators for other marketplaces like Meesho or Myntra?

Yes for the generic tools — the Profit Margin Calculator, Target Selling Price Calculator, and ACOS/ROAS Calculator all accept manual fee inputs, so you can enter any marketplace's commission, fixed fee, and shipping rate to model profitability. The Amazon and Flipkart calculators are platform-specific and should only be used for those platforms. For Meesho, Myntra, or any other marketplace, use the Profit Margin Calculator with fees sourced from your active seller account on that platform.

When should I use the ACOS/ROAS calculator vs. the Profit Margin calculator?

Use the Profit Margin Calculator for per-order unit economics — it tells you what each sale earns after all costs including ad spend. Use the ACOS/ROAS Calculator specifically to evaluate advertising campaigns — it tells you whether your ad spend ratio is aligned with your margin and surfaces the break-even ACOS threshold. For a complete picture, run both: first calculate net margin on the Profit Margin tool (which gives you your break-even ACOS input), then enter your campaign spend and revenue into the ACOS tool to assess advertising efficiency against that margin.

Are these calculators free and do they store my data?

Yes, all calculators on this site are free and require no login or registration. Calculations run entirely in your browser — no data is sent to a server or stored. Use any figures from your seller account without concern, and refresh the page to reset all fields.